![]() ![]() In this example we can see a 3D portal surrounded by advertisements directing players to Vans World. ![]() While further details during the call were sparse, some weeks later during the Roblox Developers Conference, community members were able to get a sense of the new product through a demo video. He painted a picture for investors by saying, “Imagine a AAA partner had a small pop-up in the town square and players will be able to choose whether to stop by, use that pop-up or portal or door, you name it to jump over to one of our brand experiences, experience something new… (then) pop back to the experience that they’re playing.” He would go on to announce that a new “immersive advertising system” will be launching soon and is set to feature 3D portals and billboard-style video ads. In July alone, users spent 4.7 billion hours playing games and visiting experiences. As for the call, Baszucki led by mentioning Roblox saw a 25% year-on-year increase in hours of engagement across the platform.
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